Trigger: Customer Places Order

Use this trigger in a dialog activity to begin or continue the activity as soon as a customer submits an order with the store. Targeting these customers with marketing materials or promotional offers can encourage them to return to the store and continue shopping.

Example 1

Here is an example of a dialog activity that uses this trigger effectively:

When a customer places an order, issue the customer a coupon for 20% off the next order. To inform the customer of the coupon, send a thank-you email message.

Example 2

When a customer places an order, check whether the customer's purchase history contains catalog entries from the Boys or Girls categories. If so, add the customer to the Customers who buy children's clothing customer segment.

We can then target customers in the Customers who buy children's clothing customer segment with relevant promotions and marketing activities.

Note: The previous example dynamically updates a customer segment. When creating the customer segment, we must select the check box labeled Use marketing activities to add or remove customers on the General Properties tab. This check box must be selected for these dynamic updates to take place. See Action: Add To or Remove From Customer Segment.

Prerequisite for using this trigger

Make sure that the site is configured to support the Management Center marketing features.

Related concepts
Activity building blocks: triggers, targets, and actions
Triggers in dialog activities

Related tasks
Creating a dialog activity