Management Center: E-Marketing Spot widget for Commerce Composer

E-Marketing Spot widget
Use this widget to display content, catalog entries, and categories in an e-Marketing Spot in the layout. In the e-Marketing Spot, we can run web activities and specify default content. The E-Marketing Spot widget can display the same information as the following three widgets combined:

Content Recommendation widget
Catalog Entry Recommendation widget
Category Recommendation widget

There are two main reasons why we might choose the e-Marketing Spot widget instead of one of the three widgets in the previous list:

You have an existing e-Marketing Spot set up in the Marketing tool and we want to drop it into the layout.
You are creating a layout to assign to multiple pages, and we want to display different information in the widget on each page.

When we use the E-Marketing Spot widget, we must manage the e-Marketing Spot and the information it displays in the Marketing tool, rather than in the Commerce Composer tool.

Page dependency
We can use this widget in a layout for any page type.

Examples of widget content
The following figures provide examples of the three types of information that the E-Marketing Spot widget can display: content, catalog entries, and categories.Figure 1. Widget displaying content
Figure 2. Widget displaying catalog entries
Figure 3. Widget displaying categories

Common versus page-specific e-Marketing Spots
When you set up the e-Marketing Spot widget, we must choose one of the following e-Marketing Spot types:
Common e-Marketing Spot

Each page to which you assign the layout will use the same e-Marketing Spot. Common e-Marketing Spots make sense if you have an existing e-Marketing Spot and we want to drop it into the layout. This type of e-Marketing Spot can be used if the layout is assigned to a single page or to multiple pages.

Page-specific e-Marketing Spot

Each page to which you assign the layout will use a different e-Marketing Spot. Page-specific e-Marketing Spots make sense if the layout is assigned to multiple pages and we want to display different information in this widget on each page. For example, if we are assigning this layout to multiple department pages, and we want to display a different ad on each page, choose this option.

Display sequence
If you set up the widget to display more than one type of data at the same time, the widget always displays the data in this sequence:

Content
Categories
Catalog entries

Note: If you use the widget to display default content, we cannot use the Sequence column in the Default content table to override the display sequence described in the previous list. The Sequence column affects the display sequence of data that is the same type only.

Web activity actions supported in this widget
If you run a web activity in this widget, we can choose from many web activity actions that display content, catalog entries, or categories. For the full list of supported actions, see Web activity actions supported in Commerce Composer widgets.
The web activity can also include targets for personalization, and branches to create different paths.

Widget properties and content
After you add this widget to a layout, we can set the following properties:

Property Description
Widget name Type a name to identify this widget in this layout, for example, Featured products in department layout. This name is not displayed on the storefront.
Widget orientation Specify how the content, categories, or catalog entries are arranged inside the widget:
Horizontal

Arrange them side by side across the page.

Vertical

Stack them on top of one another down the page.

Number of content to display in vertical row If you chose vertical orientation, specify the number of content, categories, or catalog entries this widget can display at the same time. If more than this number are returned to the widget, scrolling controls are included on the widget to allow customers to view more data.
Widget display style Select a style for the widget background and border.
Show a Subscribe link Select this check box to add a Subscribe link and icon to the widget. Customers can subscribe to a feed of the recommendations that are displayed in the widget. When the recommendations change, customers receive updates in their feed reader.
E-Marketing Spot type Choose one of the following options:
Common e-Marketing Spot

Select this option if we want all pages assigned this layout to use the same e-Marketing Spot.

Page-specific e-Marketing Spot

Select this option if we want all pages assigned this layout to use a different e-Marketing Spot. We must manage the e-Marketing Spot independently for each page.

In both cases, we must create and populate the e-Marketing Spot using the Marketing tool.
E-Marketing Spot If we selected a Common e-Marketing Spot, specify an existing e-Marketing Spot to use in the layout. If the e-Marketing Spot does not exist, we must first create it in the Marketing tool. We must also use the Marketing tool to create the web activity for the e-Marketing Spot, or specify default content in the e-Marketing Spot, or both.
Suffix If we selected a Page-specific e-Marketing Spot, specify a suffix to use for the e-Marketing Spot name in each page, for example, Best Sellers or Row1Ad.
For instructions on working with page-specific e-Marketing Spots, see Creating page-specific e-Marketing Spots for the E-Marketing Spot widget.

Related concepts
Widgets for Commerce Composer
Commerce Composer widget library
Web activities

Related tasks
Creating an e-Marketing Spot
Creating a web activity that displays content
Creating a web activity that displays catalog entries
Creating a web activity that displays categories
Manage marketing content

Property	Description
Widget name	Type a name to identify this widget in this layout, for example, Featured products in department layout. This name is not displayed on the storefront.
Widget orientation	Specify how the content, categories, or catalog entries are arranged inside the widget: Horizontal Arrange them side by side across the page. Vertical Stack them on top of one another down the page.
Number of content to display in vertical row	If you chose vertical orientation, specify the number of content, categories, or catalog entries this widget can display at the same time. If more than this number are returned to the widget, scrolling controls are included on the widget to allow customers to view more data.
Widget display style	Select a style for the widget background and border.
Show a Subscribe link	Select this check box to add a Subscribe link and icon to the widget. Customers can subscribe to a feed of the recommendations that are displayed in the widget. When the recommendations change, customers receive updates in their feed reader.
E-Marketing Spot type	Choose one of the following options: Common e-Marketing Spot Select this option if we want all pages assigned this layout to use the same e-Marketing Spot. Page-specific e-Marketing Spot Select this option if we want all pages assigned this layout to use a different e-Marketing Spot. We must manage the e-Marketing Spot independently for each page. In both cases, we must create and populate the e-Marketing Spot using the Marketing tool.
E-Marketing Spot	If we selected a Common e-Marketing Spot, specify an existing e-Marketing Spot to use in the layout. If the e-Marketing Spot does not exist, we must first create it in the Marketing tool. We must also use the Marketing tool to create the web activity for the e-Marketing Spot, or specify default content in the e-Marketing Spot, or both.
Suffix	If we selected a Page-specific e-Marketing Spot, specify a suffix to use for the e-Marketing Spot name in each page, for example, Best Sellers or Row1Ad. For instructions on working with page-specific e-Marketing Spots, see Creating page-specific e-Marketing Spots for the E-Marketing Spot widget.