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Coupon promotions
Coupon promotions are a special kind of promotion, designed to mimic the experience of a customer clipping a coupon from a newspaper, or something similar, and redeeming it at a store. A coupon is an instance of a coupon promotion. A coupon can apply to specific products or to the total purchase. For example, if you have many red baseball caps in stock, you can offer 25% off on the caps for a limited time or $3 off on the purchase of a baseball cap to everyone who purchases products worth $50 from the store.
Coupon promotions are created using the Promotion wizard in the WebSphere Commerce Accelerator, and distributed to customers using the Web activity advertisement infrastructure of WebSphere Commerce Accelerator. Before use, any coupon promotion collateral must be registered in the database using the content infrastructure of WebSphere Commerce Accelerator.
Coupon promotions require that you specify an expiration period as a number of days. A coupon expires the number of specified days after it is issued. For example, if the coupon promotion has a 14 day expiration period, a customer has 14 days in which to redeem the coupon before it is deleted from the customer's coupon wallet. A customer can acquire another instance of the coupon at a later time, if the underlying promotion is still active. There are two aspects of this expiration of which be aware. The day on which the coupon is issued is counted as the first day toward the expiration date. Therefore, if a customer acquires a coupon that will expire in 14 days, they effectively have 13 whole days, plus the amount of time remaining in the current day. Also, a coupon will expire immediately if the underlying promotion is unavailable as a result of the promotion's end date passing.
Disclaimer: We do not advocate the use of coupons in regions where local laws prohibit their use.
Related concepts
Related tasks
Activating or deactivating a promotion