Samples > Sample stores > B2B direct business model > B2B direct starter store > Up and running with the B2B direct store for test or demonstration purposes > Sample catalogs
Housewares sample catalog
The housewares sample catalog is organized into three main categories.
Where:
Apparel
The Apparel catalog is organized...
Furniture
The Furniture catalog is organized...
Kitchenware
The Kitchenware catalog is organized...
Tableware
The Tableware catalog is organized...
Overall, the housewares sample catalog features four main categories and 26 subcategories, where each subcategory contains one or more products, each of which, in turn, has one or more SKUs. The various catalog entries showcase descriptive attributes, defining attributes, list prices, offer prices, inventories, and so on. Merchandising associations are set up between a number of catalog entries to illustrate up-sells, cross-sells, replacements, and accessories. In the area of marketing campaigns, seven customer segments are set up, along with two campaigns and 11 campaign initiatives. The campaign initiatives are scheduled across two e-Marketing Spots. In the area of promotions, nine promotions are set up, with two requiring a promotion code to be entered in order to receive the discount. Shipping and tax facilities are also set up.
Related concepts
Marketing and merchandising features in the sample catalogs