Operate > IBM Management Center for WebSphere Commerce > Promotions tool > Work with promotions > Create promotions > Creating catalog entry level promotions
Catalog attributes in promotion purchase conditions
You can specify that a promotion applies only to catalog entries that have certain attribute values. Attributes are properties of SKUs in an online store, such as color, size, or manufacturer. In the promotion, you can specify any of the defining or descriptive attributes defined for catalog entries in the Catalogs tool. This option is available for promotion types that target specific catalog entries and categories.
Here are a few examples of promotions that use attribute values in the purchase condition:
- Example 1: 20% off power tools and air tools manufactured by Thiscompany or Thatcompany
In this example, the promotion purchase condition specifies that power tools and air tools must have a manufacturer attribute with a value of either Thiscompany or Thatcompany to qualify for the promotion.
- Example 2: Buy any LCD television that is 52" or larger and get 50% off a DVD player.
In this example, the promotion purchase condition specifies that televisions must have:
- A Size attribute with a value greater than or equal to 52
- A Type attribute with a value of LCD
Manufacturer-based promotions
To create a promotion that targets catalog entries manufactured by a specific company, you can use the Manufacturer field value that displays on the Manage Products tab for the catalog entry in the Catalogs tool. In other words, you do not have to create a descriptive attribute to capture the manufacturer information if you are already using the Manufacturer field.When you set up the promotion in the Promotions tool:
- For the Attribute name, use manufacturer.
- For the attribute Value, use the exact value that displays in the Manufacturer field in the Catalogs tool.
Guidelines for using catalog attributes in promotion purchase conditions
Follow these guidelines when specifying attributes and values:
- The attributes and values must be defined in the Catalogs tool before you can use them in a promotion.
- You must use the exact names of attributes and attribute values as they are defined in the Catalogs tool, in the store default language. The attribute names and values are not case-sensitive.
- For attributes:
- The attributes you specify must be common to all catalog entries targeted by the promotion. In Example 1, both the power tools and the air tools must possess the manufacturer attribute with the specified values to qualify for the promotion.
- You can specify multiple attributes; however all catalog entries targeted by the promotion must possess all attributes to qualify for the promotion. In Example 2, a television must possess both the Type attribute and the Size attribute, or the promotion will not apply.
- Attribute values can be either text or numeric. Example 1 uses text values of Thiscompany and Thatcompany. Example 2 uses a numeric value of 52.
- Verify the product or category display pages for the promotional items contain the attribute details that are relevant to the promotion. This way, customers can understand which catalog entries qualify for the promotion.
- When evaluating promotions with catalog attribute conditions, the server must perform some additional processing. Where possible, consider targeting the promotion at a category that contains the catalog entries to promote, rather than specifying catalog attribute conditions.
Related tasks
Create catalog entry level promotions