Process: Setup shared co-marketing campaigns
Flow
Objective
Implement shared marketing campaigns to be used by merchants in the hosted stores. The ISP creates advertisement campaigns to be scheduled by the individual merchants.
Description
This process enables the ISP to leverage the hosted stores as a channel for co-marketing campaigns with the merchants. The ISP has the option of either setting up such shared campaigns in such a way that they always appear on the merchant hosted storefronts, i.e. the merchant can use the real estate on the merchant storefronts for their own advertising campaigns. Alternatively, the merchant can create some typical campaigns, that the merchants could make use of at will in the portion of the storefront that they desire.
The results of the campaign activities are closely monitored by the ISP and can be fed back to merchants if necessary.
Edition
Enterprise
Subprocesses
Business artifacts
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