Process: Create campaign

 

Flow

Legend

 

Objective

The objective of the campaign is to manage one or more campaign activities that may be delivered via the Web or via e-mail.

 

Description

The marketing plan outlines a campaign calendar where individual campaigns may run over certain time periods throughout the year. A campaign may have one or more activities assigned to it that supports the objectives of the campaign. A campaign also typically has a sponsor. A campaign activity may perform various types of marketing actions including: promote products, advertise content for particular customers, send an e-mail newsletter to interested customers, and advertise events or other promotional activities in the site.

 

Customization

For more information, refer to the WebSphere Commerce Information Center.

 

Edition

Professional, Enterprise, Express

 

Subprocesses

• Create e-mail activity
• Create web activity

 

Tasks

Task	Description	Role
Set campaign properties	State campaign name and optionally description, campaign sponsor and campaign objectives	Marketing Manager

 

Business artifacts

• Delivered e-mail
• E-mail activity
• Live web activity
• Marketing plan

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