Process: Create customer segment

 

Flow

Legend

 

Objective

A customer segment is used mainly as a target segment for the following:

 

Description

A customer segment represents a group of customers based on their common characteristics. It may be created based on the following customer characteristics (or attributes):

A customer segment may also be created by including and excluding the customers explicitly. In addition, a customer segment may also be created by including or excluding existing customer segments.

Note: If the Marketing Manager defines the conditions above and exclusively selects customers in the segment, the condition will be executed before the explicit list when the customer is being evaluated at run time.

 

Customization

For more information, refer to the WebSphere Commerce Information Center.

 

Edition

Professional, Enterprise, Express

 

Tasks

Task Description Role
Import customer segment data

The Marketing Manager may import a list of customers identified by WebSphere Commerce Analyzer through WebSphere Commerce Accelerator while creating or updating the customer segment.

Marketing Manager
Set customer segment properties

Name and description of the segment should be entered by the creator of the segment.

Marketing Manager
Set segmentation criteria

A customer segment may be created by specifying the characteristics of the following:

  • Registration information
  • Demographic information
  • Address information
  • Cultural information
  • Purchase history
  • Account information (for Business to Business stores only)
  • Other customer information such as interests

An inclusion or exclusion list of customers may also be specified. In addition, existing customer segments may be included or excluded in the creation of a customer segment.

Marketing Manager

 

Business artifacts

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