Process: Create customer segment
Flow
Objective
A customer segment is used mainly as a target segment for the following:
- Web activity
- E-mail activity
- Promotion
Description
A customer segment represents a group of customers based on their common characteristics. It may be created based on the following customer characteristics (or attributes):
- Registration information
- Demographic information
- Address information
- Cultural information
- Purchase history
- Account information (for Business to Business stores only)
- Other customer information such as interests
A customer segment may also be created by including and excluding the customers explicitly. In addition, a customer segment may also be created by including or excluding existing customer segments.
Note: If the Marketing Manager defines the conditions above and exclusively selects customers in the segment, the condition will be executed before the explicit list when the customer is being evaluated at run time.
Customization
For more information, refer to the WebSphere Commerce Information Center.
Edition
Professional, Enterprise, Express
Tasks
| Task | Description | Role |
|---|---|---|
| Import customer segment data |
The Marketing Manager may import a list of customers identified by WebSphere Commerce Analyzer through WebSphere Commerce Accelerator while creating or updating the customer segment. |
Marketing Manager |
| Set customer segment properties |
Name and description of the segment should be entered by the creator of the segment. |
Marketing Manager |
| Set segmentation criteria |
A customer segment may be created by specifying the characteristics of the following:
An inclusion or exclusion list of customers may also be specified. In addition, existing customer segments may be included or excluded in the creation of a customer segment. |
Marketing Manager |
Business artifacts
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