Process: Set up marketing and promotions

 

Flow

Legend

 

Objective

Implement campaigns and promotions in the online store to meet the Sales and Demand Forecasting plan objectives.

Description

This process includes setting up sales and promotions in the online store. Based on the sales and demand strategy plan, the catalog or product sets are changed to promote products. Methods of promoting products include: coupons, discounts and promotional bundles. The results of the promotional activities are closely monitored and fed back

 

Edition

Enterprise, Professional, Express

 

Subprocesses

• Create campaign
• Create customer segment
• Create promotion
• Monitor campaigns

 

Tasks

Task	Description	Role
Review sales & demand forecast (external)		Marketing Manager

 

Business artifacts

• Customer segment
• Delivered e-mail
• E-mail activity
• Live web activity
• Promotion
• Sales demand/forecasting plan
• Web activity

Feedback

(C) Copyright IBM Corporation 1996, 2006. All Rights Reserved.