Process: Set up global marketing campaigns
Flow
Objective
Implement global marketing campaigns to be shared across the Extended Sites in order to meet the Sales and Demand Forecasting plan objectives.
Description
This process includes setting up global marketing campaigns to appear in the same location in all storefronts. Also, these global marketing campaign can be created and then scheduled by each Ex-Site administrators on a storefront basis.
Based on the sales and demand strategy plan, the catalog or product sets are changed to promote products. Methods of promoting products include: advertisements, product recommendation, etc. The results of the promotional activities are closely monitored and fed back.
There are some limitations when creating global marketing campaigns as supposed to individual store campaigns:
- there are no customer segments by account nor explicit enumeration (i.e. only implicit allowed)
- there are no activity sharing rules on a content spot
Edition
Enterprise
Subprocesses
Tasks
| Task | Description | Role |
|---|---|---|
| Review sales & demand forecast (external) | Marketing Manager |
Business artifacts
- Customer segment
- Delivered e-mail
- E-mail activity
- Live web activity
- Sales demand/forecasting plan
- Web activity
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