Process: Introduce new product line
Flow
Objective
Introduce a new set of products to the catalog.
Description
Businesses may choose to expand their catalog with the addition of new suppliers or manufacturers, or new product lines. Introducing a new product line may affect the structure of their existing catalog as new categories may need to be added or existing categories modified. The steps to introduce a product line will typically include the following:
- Catalog design
- Redesign the catalog structure or taxonomy for the new products.
- Catalog load
- Load the product information either manually or using automation, into the catalog based on the defined taxonomy.
- Merchandising
- Add merchandising constructs such as associations, kits, guided sales techniques and sales catalogs, to promote the sale of the new products to the customer.
- Online sales catalog
- The catalog containing product content and business logic to display products and categories to customers. This includes associating display pages and assigning prices to the product.
The Product Manager will have a plan as to which types of constructs will be used for products for maximum efficiency and will work with the Web content creators to create the display pages.
Edition
Professional, Enterprise, Express
Subprocesses
- Define display pages
- Develop catalog structure
- Develop kits and bundles
- Develop products
- Develop sales catalog
- Merchandising
- Pricing
Tasks
| Task | Description | Role |
|---|---|---|
| Announce product availability |
Announce the availability of the new product to all potential consumers. |
Marketing Manager |
Business artifacts
- Catalog
- Classification
- Master catalog
- Merchandising associations
- Online sales catalog
- Price list
- Product information
- Shopping metaphor
- Taxonomy
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