Manage marketing experiments

Marketing experiments are managed by Marketing Managers. They are used to test the effectiveness of brand or promotional messages on the web.

• Creating marketing experiments
  

• Viewing the statistics of an experiment
  

• Selecting the winning path for an experiment
  

• Changing marketing experiments
  

• Deleting marketing experiments
  

• Suspending and resuming experiments
  

• Listing activities with experiments
  

• Listing activity versions
  

• Experiment statistics collection and calculation
  

Related concepts
Marketing tool
Marketing experiments