Select the winning path for an experiment
When your experiment is complete, we must select the most successful path in the web activity to use going forward. We can determine the winning path based on the default statistics that WebSphere Commerce collects, or based on data from some other analytics provider.
Procedure
- Open the Marketing tool.
- From the explorer view, click Activities. The Activities - List page opens.
- Right-click the activity containing the experiment for which we want to select the winning path; then click Open.
- Deactivate the activity if it is active.
- Click the Experiment element. The properties view displays the properties of the experiment.
- On the Statistics tab, select the Winner column of the winning path.
- Click Save to save the web activity and experiment.
- Right-click the Experiment element and select Create New Activity from Winner.
Results
A new version of the web activity is created, in which the flow of the winning path becomes the control path. Any other aspects of the experiment are removed. The original activity is marked as read-only. For tracking purposes, the original activity is added to the Related Activities tab. Any other web activities that are ancestors or descendants of the new web activity are also added to the Related Activities tab.
Related concepts
Marketing experiments