Trigger: Subscription Event

Use this trigger in a dialog activity to begin or continue the activity as soon as a subscription event occurs.

By using this trigger, we can reach out to a customer when one of the following events occurs:


Scenario 1: A customer cancels a subscription


Example

When a customer cancels a subscription, issue the customer a coupon for 20% off their next order. To inform the customer of the coupon, send an email message.

The dialog activity looks like this:

To use the Subscription Event trigger to search for canceled subscriptions, select Cancel date has passed for X days in the Trigger type list.


Scenario 2: A customer orders a new subscription


Example

When a customer orders a new subscription, send the customer an email message that thanks them for their order.

To use the Subscription Event trigger to search for subscription start dates, select Start date has passed for X days in the Trigger type list.


Scenario 3: A subscription is about to expire, or has expired


Example

Before a subscription expires, send the customer an email message that reminds them to renew and offering a coupon for 20% off their next order. Issue the coupon to the customer.

To use the Subscription Event trigger to search for expiring or expired subscriptions, select either End date has passed for X days or End date is X days away in the Trigger type list.


Prerequisite for using this trigger

Make sure that the site is configured to support the Management Center marketing features.


Related concepts
Activity building blocks: triggers, targets, and actions
Triggers in dialog activities


Related tasks
Creating a dialog activity