Trigger: Customer Checks In

Use this trigger in a dialog activity to begin or continue the activity as soon as a shopper checks into a point of interest or a region using their mobile device. With this trigger, we can provide relevant incentives to customers who use store promotions. These incentives can build loyalty and encourage customers to make additional purchases.

This trigger provides a means to reach out to customers when they first check in to either a specific store or a geographical region. This is usually an indication that the customer currently has a keen interest in the store.

We can target customers with marketing materials or promotions offers with the following actions:


Example

Here is an example of a dialog activity that uses this trigger for a point of interest:

When a customer checks in to Edmonton Place Mall using their mobile device, the customer receives an email and a reward such as a coupon.

The dialog activity looks like this:

In this example, the dialog activity uses this trigger for a region:

When a customer checks in to any point of interest in the Alberta region using their mobile device, send the customer a text message.


Guidelines for using this trigger

When you set up this trigger, we must specify the number of times a customer must check in to qualify for the dialog activity, for example, 3 times. We can also specify a time frame during which the check-in must occur, for example, within the last 30 days.

In most cases, dialog activities that use this trigger should not be set as repeatable. A repeatable activity allows a customer to experience the activity multiple times. In the first example, if the activity is set as repeatable, customers will get an email and a coupon each time they check in. The Repeatable check box is in the general properties for the dialog activity, By default, the check box is not selected.


Related concepts
Activity building blocks: triggers, targets, and actions
Triggers in dialog activities


Related tasks
Creating a dialog activity