Marketing object input file definitions
To load marketing objects with the Data Load utility, we must understand the information that you include in an input file to load the data. We must also understand how to complete the columns or elements in each of the input files that we are loading. The input files can load the following types of data in CSV format:
For a sample that demonstrates how to use these input files with the Data Load utility, see Sample: Loading marketing data.
We can use the Data Extract utility to generate one or more of the following input files. For a sample that demonstrates how to generate these files with the Data Extract utility, see Sample: Extracting marketing data.
Input files for loading activities and campaigns
Marketing activity input file definitions Used to create marketing activities. Marketing campaign input file definitions Used to create marketing campaigns. Marketing element input file definitions Used to create elements for marketing activities. Marketing element NVP input file definitions Used to create name-value pair (NVP) information for the elements that belong to marketing activities.
Input files for loading customer segments
Customer segments input file Used to create customer segments with descriptive information in the default language. The default language is defined in the business context configuration of the environment configuration file. Customer segment descriptions input file Used to create customer segment descriptive information in multiple languages. A store must be configured to support and display the language before the information in that language can display in Management Center. Customer segment conditions input file Used to create customer segment conditions.
Input files for loading e-Marketing Spots
E-Marketing Spot input file definitions Used to create e-Marketing Spots. E-Marketing Spot default content input file definitions Used to create the default content information for e-Marketing Spots. This file does not load information to create the actual content used as the default content. E-Marketing Spot default title input file definitions Used to create the default title information for e-Marketing Spots. This file does not load information to create the actual content used as a default title.
Input files for loading marketing content
Marketing content input file definitions Used to create marketing content. Marketing content description input file definitions Used to create descriptive information for marketing content in multiple languages. Marketing content attachment input file definitions Used to create attachments for marketing content. This file does not load information to create the actual managed files associated with the attachments. Marketing content attachment description input file definitions Used to load descriptive information for the marketing content attachments in multiple languages. Marketing content image map input file definitions Used to load image map data for marketing content.
Input files for loading marketing attachments
Marketing attachment input file definitions Used to create marketing attachments. Marketing attachment description input file definitions Used to create marketing attachment descriptive information in multiple languages. Marketing attachment asset input file definitions Used to create assets for marketing attachments. Marketing attachment assets in multiple languages input file definitions Used to load marketing attachment asset and language relationships.