Tutorials > Customize the Consumer Direct sample store > Customizing the consumer direct sample store using snippets

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Create a customer segment and customer to target with the e-mail activity

A customer segment is a group of customers related by some attribute. For example, you can create a customer segment that consists of all customers who are part of a certain age range, or who have all purchased a certain product. Marketing managers use these segments to target specific customers. For example, the store sells books and a new mystery book is released, you can send a targeted e-mail to all customers who purchased mystery books in the past.

Procedure

1. Open WebSphere Commerce Accelerator by entering the following URL in a Web browser: https://localhost:8000/webapp/wcs/tools/servlet/ToolsLogon?XMLFile=common.mcLogon

2. On the Select Store and Language page, from the Store name list, select MyApparelStore.

3. Click OK.

4. From the Marketing menu, click Customer Segments.

5. Click New.

   1. In the Customer segment name field, enter TutorialCustomerSegment.

   2. In the Description field, enter This is the customer segment for the snippet tutorial.

6. On the left side of the page, click Demographics. In this tutorial, target the e-mail activity to females between the ages of 50 and 59:

   1. From the Gender list, select Target the following genders. Select Female.

   2. From the Age list, select Target the following age groups. Select 50-59.

7. Click OK.

8. Create a customer who belongs to the customer segment

   1. Navigate to Stores > Web Content > MyApparelStore.

   2. Right-click on index.jsp and select Run As > Run on server. If the Server Selection window displays, select a server and click Finish. The store home page loads in the Web browser.

   3. Click Register or Log In.

   4. Click Register.

   5. In the Logon ID field, enter TutorialUser.

   6. In the Password and Verify Password fields, enter a valid password.

   7. In the Last Name field, enter TutorialUser.

   8. In the E-mail address field, enter a valid e-mail address to receive the e-mails from MyApparelStore. You must have access to this e-mail address to check that the e-mail message is successfully received.

   9. From the Age list, select 50-59.

   10. From the Gender list, select Female.

   11. Select Send me e-mail about store specials.

   12. Click Submit.

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