Product overview > What's new summary > New features and functionality > What's new for business users
Web analytics enhancements
To maximize conversion rates in a multichannel environment, track and analyze cross-channel customer behavior to gain insights, then apply them to the sales and marketing initiatives. The following enhancements, build on the Coremetrics for IBM WebSphere Commerce offering in WebSphere Commerce.
- Coremetrics for IBM WebSphere Commerce auto tagging utility
- Accept on the Coremetrics for IBM WebSphere Commerce offering in version 6.0, the auto tagging utility automates the process of tagging the store JSPs pages with Coremetrics tags. The auto tagging utility scans the WebSphere Commerce Web pages and inserts the Coremetrics tags in the appropriate positions. This results in a much quicker and easier implementation. This feature was introduced in WebSphere Commerce v6 Feature Pack 1.0.
- Coremetrics Tag Library support for WebSphere Commerce, versions 5.6 and 5.6.1
- Accept on the Coremetrics for IBM WebSphere Commerce offering in version 6.0, Tag Library support for WebSphere Commerce, version 5.6, and 5.6.1. The tag library helps to ensure a quicker implementation and maximum data accuracy. This feature was introduced in WebSphere Commerce v6 Feature Pack 1.0.
- Coremetrics reports for WebSphere Commerce
- Introduced in WebSphere Commerce v6 Feature Pack 1.0, Coremetrics for WebSphere Commerce now offers the following Coremetrics reports by default:
- A/B testing
- B2B contracts
- Campaigns
- Promotions
- E-Marketing Spots
- Reports for IBM Sales Center for WebSphere Commerce and e-mail campaigns
- These two report categories, introduced in WebSphere Commerce v6 Feature Pack 2.0, continue to build upon build upon state-of-the-art analytics solutions for cross-channel businesses. They provide a multi-channel solution for WebSphere Commerce channels. They enable you to analyze the performance of CSRs and CSR teams, and enable business users to track their e-mail campaigns without any IT intervention.
- Reports for IBM Sales Center for WebSphere Commerce
- New reporting capabilities introduced in WebSphere Commerce v6 Feature Pack 2.0 now allows you to transmit statistical data to Coremetrics that feeds the following types of reports to illustrate CSR performance and channel analysis:
- Team CSR Summary
- Quotes to Order Conversion Rates
- CSR Order and Shipping Status
- Personal Revenue, Profit
- Price Quotes
- Price Overrides
- CSR Category Revenue
The new IBM Sales Center for WebSphere Commerce reports include these:
- Top Line Cross Channel Report
- Cross Channel Graphical Dashboard Report
- Cross Channel Merchandising Report
- Reports for e-mail campaigns
- Introduced in WebSphere Commerce v6 Feature Pack 2.0, the e-mail activity template editor supports creating e-mail activities that transmit statistical data to Coremetrics. The statistics give raw data about the number of target customers who have opened the e-mail, and also the number that have clicked any of the links included in the e-mail. This information is integrated into the existing Campaign reports to give a more complete representation of the statistics associated with a campaign's activities.
Coremetrics enhanced Web analytics
Coremetrics enhanced Web analytics for WebSphere Commerce now provides support for sites that choose to take advantage of WebSphere Commerce services. If this applies to you, new tags are available in the Coremetrics for WebSphere Commerce tag library to provide reports based on the shopping cart, order, and user registration pages.The Madisons starter store and the Elite starter store are pre-tagged for Coremetrics analytics.
Related concepts
Coremetrics for IBM WebSphere Commerce
Coremetrics analytics for WebSphere Commerce e-mail activities
Sales Center reports in Coremetrics