Product overview > What's new summary > New features and functionality
What's new for business users
Learn about the new features and functionality WebSphere Commerce v7 offers business users.
- Management Center enhancements (business user tools)
The IBM Management Center for WebSphere Commerce, or Management Center, is the next generation business user tool for managing business tasks for online businesses. Using the Management Center, business users can perform tasks to create, update, and maintain merchandising and marketing assets in stores that use the consumer direct, B2B direct, demand chain, supply chain, and extended sites business models. Each business function can be managed using tools within the Management Center.
- Starter stores
A starter store is a fully functional sample online store, provided in store archive format. Starter stores are samples designed to be used as a base from which a customized online store can be created. Websphere Commerce v7 Feature Pack 1 starter stores include the Madisons starter store, Madisons mobile starter store, Elite starter store, Brazil starter store and the MayUJoy starter store.
- Management Center user interface enhancements
The Management Center provides several new features, functions, and enhancements in v7.0.
- Web analytics enhancements
To maximize conversion rates in a multichannel environment, track and analyze cross-channel customer behavior to gain insights, then apply them to the sales and marketing initiatives. The following enhancements, build on the Coremetrics for IBM WebSphere Commerce offering in WebSphere Commerce.