Product overview > What's new summary > New features and functionality > What's new for business users > Management Center enhancements (business user tools) > Marketing
Mobile marketing opens up a new communications channel
You can now create marketing activities that send text (SMS) messages to the customers. For example, you can text a promotion code to customers to use the next time they visit the site, or tell customers about a surprise sale this afternoon that they cannot miss. This new feature makes it easy to integrate mobile into the marketing strategy.
To use this new feature, you create a Dialog activity that uses the Send Message action to send a text message. You can either send a text message to a customer when they do something specific, such as register with the store, or send the text message in bulk to one or more customer segments on a specific day. Either way, you can reach customers wherever they are, and draw them back to the store.
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