Product overview > What's new summary > New features and functionality > What's new for business users > Management Center enhancements (business user tools) > Promotions
Optional features give you more control over the promotions
Many of the existing and new promotion types support new, optional features that give you more control over purchase conditions and rewards, without the need for customization.
New options to define promotions
When creating promotions in the Promotions tool, you can use the following new optional features to tailor the promotion.
To understand which of the 21 promotion types support the new features, see Promotion type feature matrix.
- Target specific catalog attributes
- You can now specify that a promotion applies only to catalog entries that have certain attribute values defined in the Catalogs tool. For example, a lawnmower promotion could target only lawnmowers for which the Manufacturer attribute is ExampleCompany in the catalog.
- Let customers choose a free gift
- Make the order-level free gift promotion even more appealing by letting customers pick from a list of free gift options.
- Target a payment type
- You can now specify that a customer must pay using a specific method to qualify for the promotion. For example, the customer must pay using the store credit card to qualify.
- Specify a maximum discount amount
- To minimize risk on percentage off promotion types, you can now place an upper limit on the amount of money a customer can save. For example, if a promotion gives customers who spend $500 or more 20% off the order, you can limit the maximum discount amount to $200.
Best deal support on the storefront
When a customer's order qualifies for more than one promotion in the same promotion group, you can now ensure that the promotions are automatically applied so that the customer gets the best deal. The promotion software now automatically compares the promotions that you have assigned the same priority and applies them in the sequence that offers the lowest overall purchase price. This makes setting promotion priorities less complex – and it keeps the customers happy.
Related concepts
Related tasks
Related reference