Product overview > What's new summary > New features and functionality > What's new for business users > Management Center enhancements (business user tools) > Marketing
Marketing migration utility lets you manage existing activities in Management Center
By migrating the WebSphere Commerce Accelerator marketing activities to Management Center, you no longer need to switch back and forth between two tools. In addition, you can take advantage of the new features of the Management Center Marketing tool in the migrated activities.
The marketing migration utility requires a developer to run a command that transforms the WebSphere Commerce Accelerator activities into a format compatible with Management Center. After migration, you can open and manage the migrated activities using the Management Center user interface.
Related concepts
Overview of migrating marketing from WebSphere Commerce Accelerator to Management Center v7