Marketing subsystem
The Marketing subsystem is a component of the WebSphere Commerce Server, and provides numerous marketing concepts to your site, designed to increase brand awareness, and to attract and retain customers. Components of the marketing subsystem provide functionality to create marketing campaigns, including customer segments and advertising; and e-mail activities. All of these components can be extensively customized to ensure that your site's marketing strategy matches that of your brick and mortar store.
Related concepts
Collaboration
Campaigns
ContentRelated tasks
Create a collaborative workspace
Use customer careRelated reference
Marketing subsystem URLs
Marketing layer data model