Content

Content refers to any creative material created for your site. This material is typically created by a team of writers or graphic artists, depending on the content. Content frequently includes display content, whether that be product pictures, graphics used in advertising, or marketing text supporting products. Content can be used either in content spots, or as advertisements in e-Marketing Spots, as part of a campaign activity.

Content, other than simple text, is typically created in third-party applications, and then placed into the WebSphere Commerce file system. Then, the content is defined using the WebSphere Commerce Accelerator prior to its use on the site. Therefore, communication needs to take place between the marketing and creative departments prior to a campaign to establish requirements. Once the content is defined, it can be scheduled to display in content spots, and will be displayed as appropriate.

If your store has enabled workspaces, content uploaded into the WebSphere Commerce file system becomes managed content. It can then be managed using workspaces and inherit the benefits from that feature.

Related concepts

• Content Spots

• Campaigns

• Web activities

• Workspaces

Related tasks

• Create new content

• Change defined content

• Previewing content

• Deleting content