Process: Setup extended site catalog
Flow
Objective
To setup an online catalog for the extended site utilizing the product strategy that has been defined in the product strategy document. This includes setting up the product subset for the extended site from the master catalog, changing the pricing and defining merchandising associations.
Description
Once the Product and Marketing strategy is defined, it is necessary to implement them on the extended site. This process involves setting up an intial catalog or making adjustments to a existing catagory/product set. The sales progress of the store is also closely monitored for performance against sale objectives and feedback for changes. This continuous monitoring process loop is designed to ensure that an organization does not become stagnant nor lose sight of changes in the environment that could be detrimental to their long term success. This process facilitates a leading edge approach to enabling long term success. This process is designed to ensure the organization is continuously identifying opportunities & generating options. Finally, as opportunities are identified in the process loop, the entire process is set in motion again to ensure that the organizations Product and Marketing objectives are continuously in line with changes to the environment.
Edition
Enterprise
Subprocesses
Tasks
| Task | Description | Role |
|---|---|---|
| Select product subset |
Select a subset of products and categories that will be available in the online catalog. Any products or categories that are not selected in the subset, will not be available for purchase in the online store. |
Product Manager |
Business artifacts
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