Process: Introduce new product line

 

Flow

Legend

 

Objective

Introduce a new set of products to the catalog.

 

Description

Businesses may choose to expand their catalog with the addition of new suppliers or manufacturers, or new product lines. Introducing a new product line may affect the structure of their existing catalog as new categories may need to be added or existing categories modified. The steps to introduce a product line will typically include the following:

Catalog design

Redesign the catalog structure or taxonomy for the new products.

Catalog load

Load the product information either manually or using automation, into the catalog based on the defined taxonomy.

Merchandising

Add merchandising constructs such as associations, kits and sales catalogs, to promote the sale of the new products to the customer.

Online sales catalog

The catalog containing product and category content to customers. This includes assigning prices to the products.

 

Edition

Professional, Enterprise, Express

 

Subprocesses

• Develop catalog structure
• Develop kits and bundles
• Develop products
• Merchandising
• Pricing

 

Business artifacts

• Classification
• Merchandising associations
• Online catalog
• Price list
• Product information
• Taxonomy

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