Process: Introduce new product line
Flow
Objective
Introduce a new set of products to the catalog.
Description
Businesses may choose to expand their catalog with the addition of new suppliers or manufacturers, or new product lines. Introducing a new product line may affect the structure of their existing catalog as new categories may need to be added or existing categories modified. The steps to introduce a product line will typically include the following:
- Catalog design
- Redesign the catalog structure or taxonomy for the new products.
- Catalog load
- Load the product information either manually or using automation, into the catalog based on the defined taxonomy.
- Merchandising
- Add merchandising constructs such as associations, kits and sales catalogs, to promote the sale of the new products to the customer.
- Online sales catalog
- The catalog containing product and category content to customers. This includes assigning prices to the products.
Edition
Professional, Enterprise, Express
Subprocesses
Business artifacts
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