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Extended Sites in WebSphere CommerceCommercial enterprises may have multiple go-to-market strategies, each of which targets a different segment of the market. Each segment of the market, and sometimes each individual customer, should be presented with a customized storefront. This presents a problem of managing an ever-growing set of business assets. The challenge is to reuse as many assets among the different storefronts as possible to minimize the management problem. Extended Sites in IBM WebSphere Commerce can provide the infrastructure that is necessary to build multiple customized storefronts while maximizing site scalability. This chapter contains the following sections:
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