|
|
3.2 Business models and scenariosThis chapter focuses on the consumer direct and the B2B direct business models. In the consumer direct business model, an enterprise sells goods or services to the general public. In variations of this business model, the set of consumers may be restricted. For example, with employee purchase plans, the consumers are employees of a company. With the B2B direct business model, an enterprise sells to other businesses, either end users of the products or, in some cases, resellers of the products. All enterprises are unique in their go-to-market strategies, and each selling organization creates its own unique approaches in interacting with customers. However, there are some common scenarios within these business models in which the selling enterprise needs to create multiple sites. Such scenarios include unique sites for different geographies, different brands, different markets, and for large customers. |
 ibm.com/redbooks |