Campaigns
Campaigns are typically created by either a Marketing Manager, or by a merchant. They are often associated with a certain set of objectives. For instance, a "Back to School" campaign may have an objective of increasing sales of children's clothes during the campaign.
Within WebSphere Commerce, campaigns contain any number of marketing activities, which are classified as either Web activities, or e-mail activities. Web activities generate targeted content for the customers. E-mail activities deliver merchandising messages to customers. The result is that a campaign is the high-level marketing element that organizes the activities.
Campaigns are created using the Management Center.
If you are using extended sites, campaigns created
in
the asset store can be duplicated or referenced by campaign activities
in
an extended site. Campaigns created in the asset store cannot be modified
or deleted in an extended site.
If your store
has enabled workspaces, campaigns may be
managed using workspaces and inherit the benefits from that feature.
Specifically,
your campaigns become managed assets, and are subject
to your
workflows.
Related concepts