Process: Consumer direct solution
Flow
Objective
To support commerce transactions between the consumer and business.
Description
Businesses seek e-commerce solutions that address their particular business or implementation needs. Usually, a business will match or vary only slightly from a business model. One such business model is the consumer direct business model. This model illustrates how a business might use an e-commerce site to sell to consumers. The site may sell either goods or services. The consumer direct model can be divided into several variants:
- Online catalogue stores
- Brick-and-mortar retailers
- Multi-channel retailers
- Pure online retailers
- Manufacturer to consumer
Typically, consumer direct businesses have these characteristics:
- Own and manage a catalog
- Control inventory arrival rates, and the location of inventory relative to their fulfillment centers
- Manage their online relationships with their buyers
- Receive and fulfill orders
Typical business pains
- Attracting shoppers.
- Increasing shopper visits and purchases.
- Creating and maintaining presentable product data.
- Offering a consistent customer service and a consistent shopping experience across online and offline touch-points
- inventory turn around time
- customer loyalty
Features
- easy to learn administration
- closed-loop marketing
- out of the box samples
Subprocesses
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