Process: B2B direct single site solution
Flow
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Objective
To support business-to-business commerce transactions.
Description
Businesses seek e-commerce solutions that address their particular business or implementation needs. Usually, a business will match or vary only slightly from a business model. One such business model is the B2B direct business model. This model illustrates how a business might use an e-commerce site to sell to other businesses. The site may sell either goods or services.
Typically, B2B direct businesses have the following characteristics:
- They own and manage a catalog
- They control inventory arrival rates and the location of inventory relative to their fulfillment centers
- They manage their online relationships with their buyers
- They receive and fulfill orders
- They manage account and contract relationships with their buyers
- They allow buyers to request quotes on products or groups of products
Typical business pains include the following:
- Creating and maintaining presentable product data.
- Managing relationships with a number of different buyers
- Presenting buyers with product and pricing information based on who the buyer is
- Controlling inventory turnaround time
Features
- Easy to learn administration
- Closed-loop marketing
- Out-of-the-box samples
Subprocesses
- Business relationship management
- Customer service
- Evaluate business results
- Negotiations
- Order management
- Set up inventory records
- Set up marketing and promotions
- Set up online catalog
- Shop at AdvancedB2BDirect
Tasks
Task Description Role Set up store policies Use the WebSphere Commerce Accelerator to set up the store policies for the store. Setup could involve changes to Taxing, Shipping, Returns Codes, Shopping flow, or text on the store pages.
Site Administrator
Business artifacts
- Creative content
- E-mail activity
- Fulfillment center list
- Inventory records
- Live web activity
- Online sales catalog
- Product strategy
- Promotion
- Ready to process order
- Sales demand/forecasting plan
- Sourcing strategy document
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