Search engine optimization (SEO) title and meta description (TMD) data for store web pages
Title and metadata information is valuable for allowing the store's pages to stand out on the internet. With the search engine optimization (SEO) feature each web page in the store is provided with unique content to improve its ranking in search results.
The title and meta description data is comprised of the following elements:
- Page title
- The page title appears in the browser title bar, tor example: Large Adjustable Desk Lamp | Aurora
- Meta description
- Search engines commonly use the meta description on search result pages to provide a concise explanation of the contents of the current web page. The meta data description is an HTML attribute and is not displayed on the web page.
- Meta keyword
- The meta keyword is used for the static pages of the store, such as the contact us or help page. This allows for search engines to accurately rank and index the web page. The meta keyword is an HTML attribute and is not displayed on the web page.
- Image alt text
- Image alt text describes the contents of an image for search engines to accurately rank and index the image. It is viewable by hovering over the image on the web page and can be used for text-to-speech systems for the visually impaired.
Title and meta description templates
Use templates to generate the title and meta descriptions for the store pages. Use SEO substitution parameters in the template to create unique content from store data. A different template is required for each page type in the store (for example, Contact us, Help, catalog entry pages or category pages). For more information on creating title and meta description content, see: Enable SEO title and meta description information for migration.The following table illustrates how a template can create unique content for multiple products and stores:
SEO property Template using substitution parameters Sample for a silver floor lamp in the Aurora B2C store Sample for a brown leather couch in the Aurora B2B store page title <seo: ProductName/> | <seo: StoreName/> silver floor lamp | AuroraB2C brown leather couch | AuroraB2B image alt description Image for <seo: ProductName/> from <seo: StoreName/> Image for silver floor lamp from AuroraB2C Image for brown leather couch from AuroraB2B
Related concepts
SEO
Related reference
Substitution parameters for Search Engine Optimization (SEO)