Substitution parameters for Search Engine Optimization (SEO)

When we are editing SEO properties for a category, catalog entry, or static page in Management Center, several SEO substitution parameters are available to use when we are overwriting the default title, meta description, meta keyword, and alternative text for images description properties.

Note: Static pages are also referred to as content pages. Substitution parameters are useful for creating SEO properties for store pages, particularly category, and catalog entry pages. They can be used when:

• Loading title and meta description templates into the store

• Changing SEO properties in Management Center

• To insert an SEO substitution parameter, use the format: <seo:SEOSUBSTITUTIONPARAMETER />

  For example, to add the page title Shop coffee-makers from Aurora in the coffee maker category page, use the format: Shop <seo:CategoryName /> from <seo:StoreName />

• If a substitution parameter is misspelled or references a substitution parameter that does not exist, it appears as entered. For example, Shop coffee-makers from StooreName.

• If a substitution parameter is used for an incorrect page type, it appears as entered.

The following table lists the available SEO substitution parameters:

Available for	SEO substitution parameter	Description	Example of a White Wing Chair in Aurora
Category pages Catalog entry pages Static (or content) pages	StoreName	The name of the store	Aurora
	StoreDescription	The store's description	Online Department Store
Category pages	CategoryName	The name of the category	Furniture
	CategoryKeyword	The category keyword	housewares,furniture,chairs,desks,tables,sofas,loveseats,outdoor
	CategoryShortDescription	The category's short description	Furnish your entire home with this elegant collection
	CategoryHierarchy	The category hierarchy	Furniture/Lounge Chairs/
Catalog entry pages	ProductName	The catalog entry's name	White Wing Chair
	ProductKeyword	The catalog entry's keyword	Chair,White,Furniture
	ProductShortDescription	The catalog entry's short description	Wing chair to complement any décor
	ProductPartNumber	The catalog entry's part number	FULO-03
	ProductManufacturerPartNumber	The catalog entry's manufacturer's part number	Padders-Inc-101
	ProductManufacturerName	The catalog entry's manufacturer	Padders-Inc