Management Center: Using the External Site Referral target

Use the External Site Referral target

Add this target to web activities to target customers who have just entered the site from a link on a specific external site.

Procedure

Create a new activity, or edit an existing inactive activity.
Drag the External Site Referral target from the palette onto a flow connector to the left of the action element to target.
Click the External Site Referral target to display its properties in the bottom half of the page.
In the properties view, choose the appropriate Target customers option.
In the External site list, choose one of the following options:

Option Description

Google search
Yahoo search
Select one of these options to target customers who have entered the site following a keyword search on one of these sites. Then continue to the next step.
Other Select this option to target customers who entered the site from an external site you specify. Then skip to step 11.

Select a Keyword matching rule for the search keyword that target customers must have used on the external site. The following options are available:

Option Description
Search keyword is exactly one of the following values On the external search site, the customer must have typed the exact search keyword you specify to match the target.
Search keyword starts with one of the following values On the external search site, the customer must have typed a search keyword that starts with the characters you specify to match the target.
Search keyword contains one of the following values On the external search site, the customer must have typed a search keyword containing the string of characters you specify to match the target.
Search keyword ends with one of the following values On the external search site, the customer must have typed a search keyword that ends with the characters you specify to match the target.
Search keyword can be anything On the external search site, the customer must have typed any keyword to match the target. If you choose this option, skip to step 14

Above the Search keywords table, click
New to add a row to the table.
In the new row, type all or part the search keyword that the customer must type to match the target, depending upon what you chose as a Keyword matching rule. For example, to target customers who searched for camera, cameras, or digital cameras then:

In the Keyword matching rule list, select Search keyword contains one of the following values.
Specify the search keyword camera in the Search keywords table. This will match searches for camera, cameras, and digital cameras.

Optional: To add additional search keywords to the table, click
New.
Skip to step 14.
Select a Domain matching rule for the domain name of the external site. The following options are available:

Option Description
Domain is exactly the following value The domain name of the external site must be an exact match to the domain name you specify. For this matching rule, in the Domain field, we must type the exact domain name, for example, www.example.com.
Domain contains the following value The domain name of the external site must contain the portion of the domain name you specify.
Example: If you specify example in the Domain field, then the external site can be www.example.com or www.example.ca, and so on.
Domain ends with the following value The domain name of the external site must end with the portion of the domain name you specify.
Example: If you specify example.com in the Domain field, then the external site can be www.example.com or www.zzzexample.com, and so on.

For more examples, see Domain matching rules in the External Site Referral target.
In the Domain field, type all or part the domain name that referred the customer, depending upon what you chose as a Domain matching rule.
Optional: We can specify a parameter that must be present in the URL of the external site page that contained a link to the site:

In the Parameter name field, type the name exactly as it must display in the referral URL. Example: To match referral URLs that contain the parameter q=camcorder, then the parameter name is q.
Select a Parameter value matching rule for the value in the name-value pair.
Above the Parameter values table, click
New to add a row to the table.
In the new row, type all or part the parameter value, depending upon what you chose as a Parameter value matching rule. To match referral URLs that contain the parameter q=camcorder, then the parameter value is camcorder.
Optional: To add additional values to the table, click
New.

Select a different element from the palette to continue defining your activity, or click Save and Close to save the activity.

Related concepts
Target: External Site Referral

Related reference
Domain matching rules in the External Site Referral target

Option	Description
Google search Yahoo search	Select one of these options to target customers who have entered the site following a keyword search on one of these sites. Then continue to the next step.
Other	Select this option to target customers who entered the site from an external site you specify. Then skip to step 11.

Option	Description
Search keyword is exactly one of the following values	On the external search site, the customer must have typed the exact search keyword you specify to match the target.
Search keyword starts with one of the following values	On the external search site, the customer must have typed a search keyword that starts with the characters you specify to match the target.
Search keyword contains one of the following values	On the external search site, the customer must have typed a search keyword containing the string of characters you specify to match the target.
Search keyword ends with one of the following values	On the external search site, the customer must have typed a search keyword that ends with the characters you specify to match the target.
Search keyword can be anything	On the external search site, the customer must have typed any keyword to match the target. If you choose this option, skip to step 14

Option	Description
Domain is exactly the following value	The domain name of the external site must be an exact match to the domain name you specify. For this matching rule, in the Domain field, we must type the exact domain name, for example, www.example.com.
Domain contains the following value	The domain name of the external site must contain the portion of the domain name you specify. Example: If you specify example in the Domain field, then the external site can be www.example.com or www.example.ca, and so on.
Domain ends with the following value	The domain name of the external site must end with the portion of the domain name you specify. Example: If you specify example.com in the Domain field, then the external site can be www.example.com or www.zzzexample.com, and so on.