Create search term associations using synonyms and replacements

In this task, you enhance our search experience by assigning synonyms or replacement terms for searches that are performed in the store. Synonyms increase the scope of search results by adding more search terms to search submissions, and replacement terms modify potential search results by changing search terms from search submissions.

Procedure

1. Open the Catalogs tool.

2. From the explorer tree, select Search Term Associations.

3. Create our search term associations.

   • To create synonyms:

     1. Click the Synonyms tab. The synonym list is displayed.

     2. Click New

        to create a synonyms row.

     3. Enter your synonyms in the row, according to the following specification:

        Synonyms

        The search term synonyms. Separate synonyms with a comma.

   • To create replacement terms:

     1. Click the Replacements tab. The replacements list is displayed.

     2. Click New

        to create a replacements row.

     3. Enter your replacement terms in the row, according to the following specification:

        Search Term

        The submitted search term.

        Replacement Type

        The search action that is performed for the replacement terms. The following replacement types are available:

        Also search for

        The resulting search includes both the submitted search term and the replacement terms.

        Instead search for

        The resulting search includes only the replacement terms.

        Replacement Terms

        The terms that replace the submitted search term, separated by commas.

4. Click Save; then click Close.

5. Validate your work by using Store Preview and the site search to ensure that the changes have been applied and are correct.

Related concepts
Search term associations
Search rules

Related tasks
Improve storefront search results by using search term associations