IBM Marketing Cloud Transact XML integration with WebSphere Commerce

We can integrate IBM Marketing Cloud Transact XML with WebSphere Commerce so that transactional emails are sent by IBM Marketing Cloud Transact XML. IBM Marketing Cloud Transact XML provides the following benefits:

• Send custom-branded transactional messages in rich HTML.

• Cross-sell and up-sell by dynamically recommending products or services in transactional messages.

• Review reports that use advanced tracking to gain insight into the ability to deliver and the performance of transactional emails.

• Integrate with Point of Sale and receipt systems to monitor offline and online behaviors.

• Trigger billing notifications and password resets for real-time interactions.

• Save copies of transactional messages for future use.

• Access Engage Transact by using XML APIs or SMTP relays.

The following diagram illustrates the differences between sending emails in WebSphere Commerce by SMTP and sending transactional emails by IBM Marketing Cloud Transact XML:

Where:

	SMTP	IBM Marketing Cloud Transact XML
Transport	Email	IBM Marketing Cloud Transact XML
Device format	Standard Device Format	IBM Marketing Cloud Transact XML
Message JSP	Creates HTML used as the email body	Creates XML that uses personalization name-value pairs
Email template	Message JSP	Email template that is authored in IBM Marketing Cloud Transact XML that uses personalization name-value pairs sent from WebSphere Commerce.

• Enable IBM Marketing Cloud Transact XML integration with WebSphere Commerce
  We can enable IBM Marketing Cloud Transact XML integration with WebSphere Commerce by configuring settings on both the IBM Marketing Cloud Transact XML and WebSphere Commerce sides.

• Manage transactional emails
  We can manage transactional emails by ensuring that email templates exist for each specific transaction type we want to support. Transactional emails are sent using the IBM Marketing Cloud Transact XML message type and transport method.

• Examples: Transactional emails sent by IBM Marketing Cloud Transact XML
  Transactional emails are sent from the Aurora starter store when customers complete certain flows. For example, resetting a password or activating an account. These emails can be sent by IBM Marketing Cloud Transact XML, including personalization name-value pairs, and e-Marketing spots that contain recommended content.

Related information:

Silverpop Transact