Experiments assets
An Experiments package. Experimentation enables Marketing Managers to run alternative web activities concurrently with existing activities. Experiments are similar to web activities, in that they deliver an alternative marketing message. Experiments are specific to a particular Store, and thus the Experiments package is shown as dependent on the Store. Experimentation enables Marketing Managers to run alternative Web activities concurrently with existing activities. Experiments are similar to Web activities, in that they deliver an alternative marketing message. The following diagram illustrates how experiments fit into the Transaction Server.
- MarketingExperiment
- StoreElement
- TestElement
- ControlElement
- EMarketingSpot
- WebActivity
- SpotTest
- ContentTest
- ProductAssociation
- AwarenessAdRecommendation
- SegmentTest
- CustomerSegment
- ActivityTest
- The MarketingExperiment Enterprise bean represents a single experiment. It is
associated with a single StoreElement that defines the store in which it is to
display. It is also associated with a TestElement that defines what is being
tested. Finally, it is also associated with a ControlElement, which defines the store content against which the TestElement is being compared.
- The StoreElement represents the store to which the experiment belongs.
- The ControlElement represents the content that is being compared to the content that is already being displayed to customers.
- The ControlElement represents the content against which the ControlElement is being compared.
- The EMarketingSpot represents the location in which the experiment
displays.
- The WebActivity represents the Web activity that comprises the control
element of the experiment.
- If the experiment is an e-Marketing Spot experiment, it is designed to test whether displaying a
Web activity in a different location is more effective. This type of experiment contains a
SpotTest object. This object represents the location in which to display the test
element.
- If the experiment is a content experiment, it is designed to test whether displaying different
content in a Web activity is more effective. This type of experiment contains a
ContentTest object. This object represents the content to display as the test
element. A content experiment must be associated with either a ProductAssociation
object, a Product object, a CatalogGroup object, or an
AwarenessAdRecomendation object.
- If the experiment is a content experiment, it can contain a
ProductAssociation object. This object represents the product associated
with the test content.
- If the experiment is a content experiment, it can contain an
AwarenessAdRecommendation object. This object represents the awareness
advertisement associated with the test content.
- If the experiment is a segment experiment, it is designed to test whether displaying a Web
activity to a different target customer segment is more effective. This type of experiment contains
a SegmentTest object. This object represents the customer segment that views the test element.
- If the experiment is a segment experiment, it contains a CustomerSegment
object. This object represents the target customer segment associated with the test
content.
- If the experiment is a Web activity experiment, it is designed to test whether displaying a
different Web activity is more effective. This type of experiment contains an
ActivityTest object. This object represents the Web activity to display as the test element.
Related concepts
Store data information model