B2C organization structure

The organization structure of a B2C store contains three organizations: root, default, and seller.

The following diagram depicts the B2C organization structure.

Root organization

All organizations in the business become descendents of the root organization. The site administrators who maintain the online site, are owned by the root.

Default organization

All of the business' customers are owned by the default organization. The default organization is a child of the Root Organization.

Seller organization

A seller organization is created to own all the stores (Retailer) and the administrators who maintain the store. The administrators who maintain the store's functions (for example customer service representatives, catalog and product managers) are termed Seller administrators and are owned directly by the Seller organization.

B2C organization

A B2C organization is created to own a single store (Retailer) and the administrators who maintain the store. The administrators who maintain the store's functions (for example customer service representatives, catalog and product managers) are termed Seller administrators and are owned directly by the B2C organization. This lower level organization allows us to give granular roles to administrators, limiting them to a single store.


Related concepts
Organization structure