Migrate > Take the first steps after WebSphere Commerce migration > Migrating marketing > Migrating marketing from Management Center v6 Feature Pack 3 or 4 to Management Center v7
Configure the site to support optional Management Center marketing features
There are a number of configuration tasks you might need to perform to support some optional Management Center marketing features. Complete the tasks that are required for the site, if the support is not already in place.
Procedure
- Optional: To support sending marketing e-mails, configure outbound and inbound e-mail accounts. See Configure e-mail activity accounts.
- Optional: To support sending marketing text messages (SMS), add an SMS transport and configure a Marketing message message type for the site. See Configure the SMS transport.
- Optional: Ensure the store registration page allows customers to opt in for e-mail and text message marketing, and to supply their e-mail addresses and mobile phone numbers. Ensure the store registration page allows customers to supply their birth dates if you plan to use these marketing features:
- The Customer Celebrates Birthday trigger for Dialog activities, to market to customers on their birthday
- The customer segment attribute Current age according to supplied birth date, to create age-based customer segments that remain accurate as the customers get older
For the Madison starter store registration page example, see Registration.
- Optional: To view statistical data about marketing experiments (A/B testing) in Management Center, then enable statistics gathering for marketing experiments.
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