Operate > WebSphere Commerce Accelerator > Marketing > Experiments > Create experiments
Create a new content experiment
Content experiments present the same marketing message as the control Web activity, but use a different content.
Procedure
- Open the WebSphere Commerce Accelerator.
- Click Marketing > Experiments. A list of the currently defined experiments displays. If you do not see this menu, then the logon ID does not have the appropriate authority to perform this task. Contact the Site Administrator.
- Click New. The Experiment Properties page displays.
- Complete this page as required, selecting the values appropriate for the experiment to create.
- Click the Experiment Definitions tab to proceed with the experiment creation.
- Complete this page as required, selecting the values appropriate for the Web activity to create. Ensure that you select Content Testing from the Experiment Type list.
- Click OK to save the experiment.
Results
The new experiment displays in the Experiments list.