Analytics for IBM WebSphere Commerce
WebSphere Commerce provides a framework you can configure to integrate the store with an external Web analytics solution. This framework includes a tag library that you can use in store page JSP files to provide appropriate analytics information to the external analytics system.
- Analytics tag library for IBM WebSphere Commerce
The basis for the WebSphere Commerce analytics framework is a JSP-based tag library. By adding tags to the store pages, you can communicate information about site usage to an external analytics system. The tag library acts as an intermediary layer between WebSphere Commerce and the external analytics system. As customers interact with the site, WebSphere Commerce transfers information to the external server directly. This includes information such as page views, ads displayed, and clickthroughs.
- Integrate a store with Coremetrics for IBM WebSphere Commerce
The Coremetrics enhanced Web analytics for WebSphere Commerce provides tools that simplify the process of setting up the site to take advantage of the industry leading hosted Web analytics solution. This includes a framework that simplifies site configuration, including tagging the JSP files so that they provide appropriate analytics information to Coremetrics. The framework is implemented as a tag library, specifically designed to act as an intermediary layer between WebSphere Commerce and Coremetrics.
- Integrate a store with an external analytics system (other than Coremetrics)
To meet the analytics requirements, you can integrate a WebSphere Commerce store with any Web-based analytics system that uses a JavaScript-based tagging mechanism. For this purpose, WebSphere Commerce provides an extensible JSP-based tag library framework for analytics.