WebSphere Commerce Analyzer reports
The WebSphere Commerce Analyzer reports, accessible from the WebSphere Commerce Accelerator, demonstrate comparable success rates of your marketing campaigns, as well as demographic distributions of your customers. These reports provide feedback that can be used to evaluate recent campaigns and to initiate change for upcoming campaigns.
WebSphere Commerce Analyzer provides reports in the following areas:
- Marketing
- Sales
- Orders
- Site activity
- Customer service
Marketing
Marketing-related reports are separated into the following categories:
- Campaigns
- Web Activities
- E-mail Activities
- Web Activities and e-Marketing Spot combination
- Promotions
Sales
Sales-related reports are separated into the following categories:
- Product sales
- Geographic sales analysis
- Demographic sales analysis
Sales by account
- Sales by contract
- Business analysis
Orders
Order-related reports are separated into the following categories:
- Order summary
- Shopping Cart
Site activity
- Site traffic by browser type, platform type, day of the week
Customer service reports
Customer service reports will only display data for Customer Service Representatives working in the IBM Sales Center.
- Individual Customer Service Representative (CSR) reports
- Personal revenue, profit and ranking
- Revenue, profit, and ranking
- Price quotes
- Quotes to order conversion
- Price overrides
- Price overrides summary
- Revenue by product category
- Shipped orders
- Orders pending fulfillment
- Customer Service Representative Team (CSR) reports
- Revenue, profit and ranking
- Price overrides
You can also use the reporting framework available with WebSphere Commerce to customize the reports available with WebSphere Commerce Analyzer, or create new reports for use with WebSphere Commerce Analyzer. For more information, see Reporting framework.
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