Business intelligence and analytics
WebSphere Commerce provides WebSphere Commerce Analyzer, a powerful tool that can be used to perform business intelligence and analytics.
Business intelligence and analytics refers to the consolidation and analysis of data collected in the day-to-day operation of a business, which is then used as a basis for better business decisions and competitive advantage.
For example, you may use business intelligence and analytics to analyze customer and order information to determine the relationship between customers and the average order value. If you determine return customers have higher order values, you can implement a marketing campaign to target these customers.
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