Marketing Manager Information roadmap (B2B Direct) (Enterprise)
Learning objectives
Learn how to use WebSphere Commerce Accelerator to perform the following tasks:
- Create and maintain customer segments
- Create and maintain campaigns
- Create and maintain campaign activities
- Create e-Marketing spots
- Create content
- Run business intelligence reports
- Run order management reports
Prerequisite skills
The Marketing Manager understands marketing strategies and how to use a Web browser.
Getting started
Marketing
- Manage customer segments:
- List, create, change, delete, and duplicate customer segments
- View a summary of each segment
- Manage campaigns:
- List, create, change, and delete campaigns
- List, create, change, and delete campaign activites
- View campaign activity statistics
- Manage e-Marketing Spots:
- Create, change, and delete e-Marketing Spots
- Schedule Web activities on e-Marketing Spots
- Deliver promotions using e-mail
- Work with awareness ads
- Create, change, delete awareness ads
- View a summary of each awareness ad
Products
- List, create, and delete order promotions
- View catalog entries, catalog entry types (such as products, SKUs, bundles and kits), and merchandising associations (such as up-sells or cross-sells)
Sales
- Operational reports
- Work with order management reports, such as inventory management, order management, and fulfillment reports; or traffic and sales performance. These reports are generated in real time from your operational database.
- Work with and operational reports
Store
- Work with approvals
- List, find, approve, and reject approval requests
- View a summary of each approval request
- List and find approval submissions
- View a summary of each approval submission
- Participate in asynchronous collaborative business discussions in the form of workspaces using Lotus QuickPlace
- Request and view business intelligence reports, such as account and contract management, marketing, and sales reports. Many of the business reports are generated by WebSphere Commerce Analyzer.
- Request and view operational reports, such as inventory management, order management, and fulfillment reports; or traffic and sales performance. These reports are generated in real time from your operational database.
You may also want to read: IBM WebSphere Commerce Fundamentals
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