Process: Produce BI reports

 

Flow

Legend

 

Objective

Use the produce business intelligence reports process to view analytical reports in order to note and act on historical trends using the WebSphere Commerce datamart.

 

Description

The business user can choose to use either WebSphere Commerce Accelerator or a third party reporting tool to produce business intelligence reports. Business users can use these reports to adjust WebSphere Commerce settings to maximize customer experience and profit.

 

Features

Pre-built analytics reports in the WebSphere Commerce Accelerator cover the following categories:

• Campaign
• Web activity
• Web Activities and e-Marketing Spot Combination
• Product
• Orders
• Geographic Sales Analysis
• Demographic Sales Analysis
• Sales by Account
• Sales by Contract
• Shopping Cart
• Site Activity
• Cross-sell and Up-sell Web Activities
• Prices
• Effective Promotion Reports
• E-mail Activity

 

Customization

Business intelligence reports can be customized in WebSphere Commerce Accelerator using the Reporting Framework customization information in the Information Center.

 

Edition

Express, Professional, Enterprise (some reports only work in Enterprise)

 

Tasks

Task	Description	Role
Choose reporting tool (external)	WebSphere Commerce provides a framework for viewing Business Intelligence reports using Commerce Accelerator. For more advanced reporting you may query the datamart directly using 3rd party report tools.	Marketing Manager
Generate reports	Business intelligence reports are created on demand and run against the WebSphere Commerce Analyzer datamart. Depending on the report tool you are using, the results will display in varying ways, but the report contents should remain the same.	Marketing Manager

 

Business artifacts

• Datamart database
• Marketing BI reports
• Marketplace / Storefront BI reports
• Sales BI reports

Feedback

(C) Copyright IBM Corporation 1996, 2006. All Rights Reserved.