Process: Create creative content
Flow
Objective
The objective of this process is to allow the Marketing Manager to define content to be used in the Commerce site that associates the following pieces of information as a unit: an image or flash, a click URL action, or marketing text. The Marketing Manager can manage and change site content without IT intervention.
Description
The creative content could advertise a product, category, coupon, promotion or any marketing content by displaying multimedia information (images or flash) or marketing text (text or HTML).
The types of URL link actions a Marketing Manager can specify in the creative content are: display a product, display a category, add a product to an interest list, add a coupon to the coupon wallet, or redirect to any part of the Commerce or an external site.
Customization
For more information, refer to the WebSphere Commerce Information Center.
Edition
Professional, Enterprise, Express
Tasks
| Task | Description | Role |
|---|---|---|
| Set creative content properties |
State creative content name, type and optional custom fields. |
Marketing Manager |
| Set image properties |
State image location, optional URL click action, and optional marketing text. |
Marketing Manager |
| Set text properties |
State marketing text. |
Marketing Manager |
Business artifacts
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