Process: Consumer direct
Flow
Consumer direct supports commerce transactions involving products, services, or information between businesses and consumers. Consumers typically purchase goods or services directly from a business in a consumer direct scenario.
The business can be a retailer, a manufacturer who sells their goods directly to consumers through their own retail outlet, or any other business that sells goods or provides services directly to consumers. For example, a business that sells to consumers directly through a catalog would be considered a consumer direct business.
Organizations that are not traditionally considered businesses, such as governments, can also be considered consumer direct sellers. Governments may provide goods and services directly to customers.
Consumer direct admin:
This process contains the administration tasks used to control how the business operates. Explore these processes if you are looking for information on the business tasks performed by employees to support the site.
Consumer direct starter stores:
This process details the customer experience at the Consumer direct starter stores, as well as in the IBM Gift Center offering. Explore these processes if you are looking for information on how the customers interact with the site.
Consumer direct solution:
This process describes the tasks performed to deliver an up and running ConsumerDirect store. The information in the Consumer direct admin and Consumer starter stores processes are combined in the context of launching a business.
Subprocesses
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