Process: Consumer direct administration

 

Flow

Legend

The top-level processes in a consumer direct model are:

Marketing

The Marketing business processes describe the creation and management of targeted marketing campaigns, such as advertising, promoting products, informing customers or partners, or promoting merchandising initiatives.

Merchandise Management

The Merchandising business processes enable the creation and maintenance of the online catalog that includes detailed product information, images, category navigation, product search and comparison, product associations, and pricing.

Order Management

The Order Management processes support managing orders starting from the capturing of an order in the form of a shopping cart, or a purchase order, processing the order, and post-sale support such as returns processing. In addition, order management describes the processes associated with the management of on-hand and expected inventory.

Business Intelligence

The Business intelligence processes describe the operation of the WebSphere Commerce data mart, and the generation of reports that provide you're the ability to understand site usage patterns of, and facilitate adapting the site to better suit the customers' needs as a direct result of the closed loop analytics.

Customer Management

The Customer Management processes support the creation and management of customer profiles, manage member resources such as member groups and audit user security.

Sales Center

The Sales Center processes describe how a customer service representative can place customer orders, provide quotes, capture returns, manage customers and work on ticklers to satisfy customers' requests in a timely manner.

 

Subprocesses

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