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E-business site

An e-business site is an externally facing site designed to market a company's products and services to consumers and allow them to purchase these online. The focus of the site is on helping a consumers match their needs to the appropriate product or service and maximizing their purchases.

The site provides:

The home page of the site is used to highlight the latest promotions, and to give a strong sense of the brand of the organization. Throughout the site, collaborative filtering is used to help suggest products and services to consumers based on their purchasing and navigational activity. A discussion system may also be used to allow users to build a community where they can comment on and rate various products and services. A number of components are used together to build the e-business site:

An e-business site can generate a very large amount of traffic with a relatively small amount of content.


Parent topic:

Web site examples