Brochureware site
A brochureware site is an externally facing site that acts as an organization's presence on the World Wide Web. The overriding focus is on representing the organization's brand to the it's potential customers.
This type of site is relatively static and does not need the aggregation capabilities of WebSphere Portal and is instead delivered using both the servlet delivery and pre-rendering features of Web Content Management. The site is also designed to be easily indexed by search engines like Google.
This site would include:
- information about the organization including it's ethics, goals, mission, and history.
- a news area where the organization can talk about what they are doing now and into the future.
- a contact area with lists of locations, phone numbers, and online contact forms where users may submit queries, ask for follow up calls.
- a job opportunities area where an organization can advertise positions
- a partners area where partners of the organization are listed with information about them and their relationship with the organization, and links to partner Web sites and partner contact details
- information about the organization's products and services including case studies and testimonials
The components in this site are limited with Web Content Management providing all of the presentation, navigation and content.
An brochureware site can generate a very large amount of traffic with a relatively small amount of content.
Parent topic:
Web site examples